'A brand in Uttar Pradesh': Yogi Adityanath invites firm to make bulldozers in state

NewsIndia News'A brand in Uttar Pradesh': Yogi Adityanath invites firm to make bulldozers in state 'A brand in Uttar Pradesh': Yogi Adityanath invites firm to make bulldozers in state Edited by Karan Manral / TIMESOFINDIA.COM / Nov 12, 2026, 23:20 IST NEW DELHI: Chief minister Yogi Adityanath on Thursday described bulldozers as a “brand” associated with Uttar Pradesh and suggested that CNH Industrial, a company setting up a tractor manufacturing plant in Gautam Buddh Nagar, should also consider manufacturing bulldozers in the state.The bulldozer has emerged as a potent political symbol of the Yogi Adityanath-led BJP government in Uttar Pradesh, representing its “tough-on-crime” and “anti-encroachment” image.

It has also become a rallying point for supporters and a subject of opposition criticism over alleged selective demolitions.“You must have heard about Uttar Pradesh's bulldozer. I would like to tell CNH that since you are manufacturing tractors in Uttar Pradesh, you can also manufacture bulldozers here.

There will automatically be demand for them in the country and abroad because it has already become a brand here,” PTI quoted the chief minister as saying.Yogi Adityanath was virtually addressing the ground-breaking ceremony of CNH Industrial's tractor manufacturing plant in Sector 8D of the Yamuna Expressway Industrial Development Authority area.Join conversation InsightfulAgreeDisagreeSkepticalConcerningPromisingWorth ReadingBig Development Making a pitch for the state's improved law and order situation, he said Uttar Pradesh, which had faced questions over “neglect, backwardness and lawlessness” before 2017, when the BJP returned to power, had transformed from a “state of unrest” into one of celebration under the guidance of Prime Minister Narendra Modi.

“Uttar Pradesh has moved from the rule of mafia to the rule of law,” he added.He attributed the improvement in law and order not only to police recruitment and modernisation but also to the BJP government's “zero-tolerance” policy towards crime and criminals.Yogi Adityanath noted that a strong law and order environment had helped the state emerge as a destination for ease of doing business, fearless business and investor confidence.He further stated that companies from India and abroad were now lining up to invest in the state, which had established a new identity as one of the country's major investment destinations.

Get the latest India News and Live updates. Download the TOI app. Karan Manral is a journalist at the Times of India. He covers politics, social issues, and international affairs, exploring stories that affect people’s everyday lives.

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