Air purifier sales surge as pollution turns severe, demand spreads beyond metros

NewsIndia NewsAir purifier sales surge as pollution turns severe, demand spreads beyond metros Air purifier sales surge as pollution turns severe, demand spreads beyond metros Edited by Pranjal Pandey / TIMESOFINDIA.COM / Nov 15, 2026, 13:45 IST Gurugram: A vehicle-mounted anti-smog gun sprays water along a smog-shrouded road to mitigate air pollution, in Gurugram.

(PTI Photo)(PTI11_15_2026_000089A) Air purifier sales have surged across India as worsening air pollution drives consumer demand, with manufacturers and retailers reporting a sharp rise in enquiries and purchases, particularly after Diwali.The market, once largely limited to major metropolitan cities, is also expanding to other parts of the country, including Maharashtra, Karnataka, Tamil Nadu and Telangana, PTI reported.

However, Delhi-NCR continued to dominate the segment, accounting for nearly 80 per cent of total sales volumes until 2025.Infiniti Retail, the Tata Group company that operates consumer electronics and durables chain Croma, said air purifier sales volumes had more than doubled in 2026."North India, particularly Delhi-NCR, remains the strongest market, while Mumbai also sees an uptick during periods of poor air quality," Infiniti Retail CEO and managing director Shibashish Roy told PTI.Roy said growing awareness of indoor air quality was encouraging more households to invest in air purifiers, although seasonal pollution remained a "key trigger" for demand.Online marketplace Amazon India also reported a significant increase in sales, saying purchases of air purifiers on its platform had doubled over the past week.

"Air purifier sales on Amazon have doubled in the last week," a company spokesperson told PTI. The spokesperson added that consumers were increasingly exploring models based on room size, filter types and features such as live AQI sensors through Amazon's AI-based shopping assistant.Join conversation InsightfulAgreeDisagreeSkepticalConcerningPromisingWorth ReadingBig Development Amazon has also expanded its air purifier range on Amazon Now to meet immediate demand.

The platform offers products from brands including Philips, Honeywell and Eureka Forbes, with delivery within minutes across more than 120 cities.The surge comes as Delhi continues to experience poor air quality. The city's 24-hour average Air Quality Index (AQI) stood at 367 on Saturday, placing it in the 'very poor' category.

Of the 59 monitoring stations that reported data, 17 recorded 'severe' air quality, 38 reported 'very poor' levels, three were in the 'poor' category and one recorded 'moderate' air quality.The Air Quality Early Warning System (AQEWS), however, has forecast a decline in PM2.5 and PM10 concentrations over the next two days.

Get the latest India News and Live updates. Download the TOI app. Pranjal Pandey is a journalist with the editorial desk of The Times of India (Online). He looks at the implications of global events for India, with a particular interest in geopolitics and defence.

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