technology

Amazon rolls out text-based shopping through Alexa

ET Tech & Digital IndiaBy ET Tech & Digital India

7 Nov 2026

Original: English

AI Synopsis & Key Briefing

Amazon said the new text feature lets users research and compare products, track deals and price drops, and have Alexa for Shopping complete purchases on their behalf.

Key Highlights & Official Takeaways

✓Amazon said the new text feature lets users research and compare products, track deals and price drops, and have Alexa for Shopping complete purchases on their behalf.
✓Primary Authority: Official communique verified from ET Tech & Digital India.
✓Civic Domain: Categorized under technology public notices.

Comprehensive News & Policy Report

(Catch all the Technology News News, and Latest News Updates on The Economic Times.) SynopsisAmazon said the new text feature lets users research and compare products, track deals and price drops, and have Alexa for Shopping complete purchases on their behalf.

Amazon said the new text feature lets users research and compare products, track deals and price drops, and have Alexa for Shopping complete purchases on their behalf. The feature is rolling out to a small group of invited US customers ahead of a broader launch in the coming weeks, Amazon said.

The launch follows Amazon's recent move to block Meta's AI shopping agent, Muse, from accessing its marketplace, saying the tool appeared to access its online store without authorisation and store customer credentials.

Amazon also won a court order blocking Perplexity's shopping agent, Comet, in March, though a US appeals court overturned the ban in August. The case remains ongoing. Read more news onAmazon Alexa shoppingtext-based shoppingAI-powered shopping assistantUS customers shoppingproduct search and purchasesAmazon shopping news (Catch all the Technology News News, and Latest News Updates on The Economic Times.)

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