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politics

BMC takes down actor Dia Mirza’s pollution-free Diwali video after BJP leader's objection

The Hindu NationalBy The Hindu National
2 Nov 2026
Original: English
AI Synopsis & Key Briefing

“We don’t need lessons on how to celebrate #Diwali from @deespeak. Our traditions are deeply rooted in our culture,” BJP Mumbai chief Ameet Satam said

Key Highlights & Official Takeaways
  • ✓“We don’t need lessons on how to celebrate #Diwali from @deespeak.
  • ✓Mirza's video in a post on X, tagging the BMC's official account.
  • ✓"We don't need lessons on how to celebrate #Diwali from @deespeak.
  • ✓Satam's comment, the civic body led by Municipal Commissioner Ashwini Bhide removed Ms.
Comprehensive News & Policy Report

A civic campaign on eco-friendly Diwali has sparked a controversy after the Brihanmumbai Municipal Corporation (BMC) selectively pulled down a video message by actor Dia Mirza from its social media handles following objections from BJP Mumbai chief Ameet Satam.

While Ms. Mirza's clip urging people to avoid noise and air pollution was removed on Sunday (November 1, 2026), campaign videos featuring actors Madhuri Dixit and Nishigandha Wad, as well as cricketer Ajinkya Rahane, have been retained on the BMC's X and Instagram pages.

The move came after Mr. Satam objected to Ms. Mirza's video in a post on X, tagging the BMC's official account. "We don't need lessons on how to celebrate #Diwali from @deespeak. Our traditions are deeply rooted in our culture," the BJP leader wrote.

Within hours of Mr. Satam's comment, the civic body led by Municipal Commissioner Ashwini Bhide removed Ms. Mirza's video from its social media pages. Civic officials remained unavailable for comment on the matter despite repeated attempts.

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Official Notice Specification
Issuing AuthorityThe Hindu National
Topic CategoryPOLITICS
JurisdictionAll India / National
Publication Date2 November 2026
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Official Source Attribution: The Hindu National
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