गूगल ने एंटीट्रस्ट जुर्माने से बचने के लिए ईयू में स्पैम नीति में बदलाव किया
ईयू ने कहा कि उसकी निगरानी से पता चला है कि Google की स्पैम नीति ने Google खोज परिणामों में समाचार मीडिया और अन्य प्रकाशकों की वेबसाइटों और सामग्री को हटा दिया है, जब उन वेबसाइटों में वाणिज्यिक भागीदारों की सामग्री शामिल होती है।
- ✓ईयू ने कहा कि उसकी निगरानी से पता चला है कि Google की स्पैम नीति ने Google खोज परिणामों में समाचार मीडिया और अन्य प्रकाशकों की वेबसाइटों और सामग्री को हटा दिया है, जब उन वेबसाइटों में वाणिज्यिक भागीदारों की सामग्री शामिल होती है।
- ✓"The Commission will now monitor the application of the new policy to ensure it is compliant with the DMA."
- ✓DMA breaches can cost companies fines of up to 10% of their global annual turnover.
- ✓Bharat Electronics’ 2013 to 2026 journey – Part 2
(Catch all the Technology News News, and Latest News Updates on The Economic Times.)
SynopsisThe EU said that its monitoring showed that Google's spam policy demoted news media and other publishers' websites and content in Google search results, when those websites include content from commercial partners.
AgenciesAlphabet's Google on Friday said it had changed its spam policy in Europe to address EU concerns that could have resulted in an antitrust fine.
The US tech giant found itself in EU regulators' crosshairs after publishers complained about its site reputation abuse policy.
It targets the practice of publishing third-party pages on a site in an attempt to abuse search rankings by taking advantage of the host site's ranking signals, commonly referred to as parasite SEO.
The EU said that its monitoring showed that Google's spam policy demoted news media and other publishers' websites and content in Google search results, when those websites include content from commercial partners.
Google said that from August 30 any manual actions taken to demote sites would not apply to users in the 27 EU nations, Iceland, Norway and Liechtenstein (the European Economic Area).
The policy would not change outside the European Economic Area, it added.
"We welcome the repeal of this policy, which unfairly penalised publishers and other business users of Google Search," EU Commission spokesman Thomas Regnier said.
Concerns about the policy had prompted the European Commission, which acts as the EU competition enforcer, to open an investigation under the Digital Markets Act, which aims to rein in the power of Big Tech.
"Thanks to the DMA, Google Search will no longer demote press publications solely for hosting third-party content," Regnier said.
"The Commission will now monitor the application of the new policy to ensure it is compliant with the DMA."
DMA breaches can cost companies fines of up to 10% of their global annual turnover.
Read more news onGoogle spam policyEU antitrustDigital Markets Actparasite SEOGoogle search results
(Catch all the Technology News News, and Latest News Updates on The Economic Times.)
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| जारीकर्ता प्राधिकरण | ET Tech & Digital India |
|---|---|
| विषय श्रेणी | TECHNOLOGY |
| क्षेत्र / अधिकार क्षेत्र | अखिल भारतीय (राष्ट्रीय) |
| सार्वजनिक तिथि | 28 अगस्त 2026 |