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Pay More Or Wait Longer? Rapido Fined Rs 10 Lakh By Consumer Authority Over Ride-Booking Prompts

The Central Consumer Protection Authority imposed a Rs 10 lakh penalty on Rapido’s operator for using misleading prompts and dark‑pattern designs that push users to pay higher fares, and it flagged similar concerns across other ride‑hailing apps. The authority classified the practices as “Confirm Shaming” and “Interface Interference” and cited violations of the 2025 Motor Vehicle Aggregator Guidelines.